The sultanate has always been keen to participate in ITB Berlin which is one of the most prestigious tourism events in the world. This global tourism exhibition is an ideal opportunity for the sultanate to showcase its tourism products and services and to promote the sultanate as a perfect all-year destination. The event takes place for over five days, hosting a variety of activities such as meetings, agreement signings and discussions, with the participation of representatives and investors from all around the world. Last year, the event had witnessed the participation of 10,000 organisations representing 187 countries, and 175,000 visitors.
“ITB Berlin is the largest event concerning the tourism industry, where major organisations and investors from all around the world gather in one spot to exchange knowledge, experiences and build bridges of common interests. Therefore, we are very keen on promoting the sultanate through this platform to attract international investors and tourists to our beautiful Oman. The exhibitions stand as a perfect opportunity for the ministry to introduce Oman to the world, our recent major projects, services and products and also to share tourism solutions and experiences with the participants,” said H E Mehrzi.
He added, “We believe that Oman has all it takes to be a unique international tourism attraction due to its rich heritage, beautiful nature, welcoming people, infrastructure, new projects and high class hotels and resorts. The sultanate is currently witnessing a quantum leap in the tourism sector due to the implementation of the tourism development strategy which covers major projects in the country such as Muscat International Airport, Oman Convention and Exhibition Centre and Port Sultan Qaboos.”
The Ministry of Tourism has an official suite at the ITB Berlin exhibition among 38 other institutions from the Middle East, where is showcasing all that Oman has to offer to international tourist such as hotels, resorts, travel and tourism agencies. Along with the participation of two small and medium enterprises, as well as the Royal Opera House, Oman Air - the national carrier of the Sultanate - is also participating in the worldwide event, as it has done in the previous years, to promote its distinctive services.
The Omani delegation consists of a number of tourism organisations and hotels such as Arabian Explorer, Arabica Orient tours, Elite Travel & Tourism, Travel Point, Millennium Resort Mussanah, Six Senses Zighy Bay, Travco tourism, Mark Tours, Zahara Tours, The Chedi Muscat, Enjoy Oman, Al Bustan Palace, a Ritz Carlton Hotel, National Travel & Tourism, Old Muscat Tourism, Eihab Travels, Bahwan Travel, Anantara al Jabal al Akhdar Resort, Mezoon Travels, Oman Hotels & Tourism Co, Dunes Adventures & Tours, Golden Tulip Aseeb, BV travels, Mirbat Marriott Resort, Sama Resorts & Spa, Khimjis House of Travel, Khasab Tours, Shangri-La Barr al Jissah Resort and Spa, Al Nahda Resort & Spa, InterContinental Muscat, Arabian Express, Afaq Travel & Tourism, Khayam Travel & Events, Oman Guide and Royal Opera House Muscat.