With an aim to have a great customer experience, the mall is all set to undergo a big transformation. The expansion plan of the mall, which already boasts of an impressive line-up of prestigious retailing brands, dining options, fun and entertainment choices, will be carried out in four phases.
The new tag line ‘Celebrate Everyday’ is committed to give the best of the facilities and services to customers daily. The planned mixed-development project will be a destination of international standing with high-street shopping, restaurants and cafés, serviced offices, premium residences, a four-star hotel, Cinepolis theatre, bus stand among many.
Gogi George, general manager Development and Leasing of the mall said, “Being Oman’s most prominent leisure destination, our management felt it is vital to transform the overall experiences of the mall to best reflect its magnificence and attractions. We want to continue delivering an excellent impression and are committed to enhancing our offering to create an elevated visitor experience. Oman Avenues Mall is on track with its transformation plans. Once completed, it will be an even more extraordinary destination with a variety of retail brand and limitless entertainment integration put in place.”
He added that the mall will transform the way people work, eat, play, shop and relax in Oman.
The already completed first phase includes enhancement in guest services like washrooms and common areas, relocation of the prayer hall to a larger facility.
Oman Avenues Mall has signed an agreement with Mwasalat to introduce branded bus services to ensure better mobility and convenience of customers. As part of the agreement, a bus station will be built in the mall premises to improve the customer access.
The second stage, which is in progress, encompasses enhancing the retail mix by adding new brands. A major part of this transformation phase would be the introduction of a cinema complex, for which Oman Avenues Mall has endorsed an agreement with Cinepolis.
Speaking about the theatre Ashish Shukla, CEO of Cinepolis India said, “Cinepolis is a leading world-class cinema exhibitor that offers guests enhanced movie-going experiences through its unique cinema and theatre concepts. This is the first time that we are targeting the region and we start with Oman. The Cinepolis multiplex currently designed for Oman Avenues Mall will accommodate approximately 1,500 seats with exclusive VIP lounge as well as other experiences that are to be introduced first time to Oman.”
Being the fourth largest cinema exhibitor in the world, Cinepolis operates across the globe with locations spanning from the US to the Indian subcontinent.
The other phases will include expansion as part of which the mall will be extended to add more room for anchor stores, restaurants and entertainment options while the final one which is now in the scheduling stages, comprises a mixed-use development project. The 25,000sq m land adjoining the mall is to be developed as a mixed-use project which would constitute retail floor, serviced offices, premium residences and a four-star hotel.