Joy Alukkas, chairman and managing director of Joyalukkas Group, said, “Kajol is the perfect fit for Joyalukkas. She is one of the most iconic beauties in the industry and is an unconventional actress who shines in the most challenging roles; yet, she is vibrant and her down to earth personality is well loved by her legion of fans. All these qualities resonate with our brand. We are very happy to have her as the face of Joyalukkas for years to come.”
Kajol Devgan is a multi-award-winning actor, holding the record for the most number of Filmfare Best Actress Awards. She is known for her versatility and outstanding performances. She is signed up to be the Joyalukkas brand ambassador with the brand’s extensive expansion plans which include entering new territories with the aim to ornament the world.
“I have been an admirer of the Joyalukkas brand for some time now. Joy Alukkas’ success story is also very inspiring; I am very excited to be part of the world's favourite jeweller’s family,” said Kajol.
Joyalukkas is a global jewellery retail chain with over 140 showrooms across 12 countries, India, the UAE, the UK, the US, Canada, Singapore, Malaysia, Oman, Qatar, Saudi Arabia, Bahrain and Kuwait. A massive advertising campaign featuring Kajol is currently in production and expected to roll out across the group’s network in the last quarter of the year.
“It is a privilege to work with someone who has the same values and passion for excellence as all of us at Joyalukkas,” said John Paul Alukkas, executive director of Joyalukkas Group.
He added, “We are delighted to welcome Kajol as our newest brand ambassador and look forward to a fruitful and lasting relationship with her.”
Joyalukkas Group operates its various business operations across India, the UAE, the UK, the US, Canada, Singapore, Malaysia, Oman, Qatar, Saudi Arabia, Bahrain and Kuwait.
The group’s businesses include jewellery, money exchange, fashion and textiles, luxury air charters, malls and realty. Joyalukkas employs over 8,000 professionals across the world.