Hyundai has won the best Hatchback award for its uniquely designed Veloster at the 2012 Middle East Motor Awards (MEMA), one of the important automotive award ceremonies in the Middle East.
This year’s awards were held in Sharjah recently. The selection process was overseen by 17 automotive journalists and experts from across the region, including UAE, Qatar, Bahrain, Jordan, Egypt, Oman, Kuwait, Saudi Arabia and Lebanon.
The Veloster beat fierce competition to take the title. The Veloster’s unique design follows Hyundai’s new ‘fluidic sculpture’ and goes a step further with one door on the driver’s side, and two on the passenger’s side, helping aerodynamics and safety, it stands apart from any other car on the market.
Tom Lee, head of Hyundai Middle East’s regional headquarters, said, “With the Veloster we wanted to create something new, a car that boasts its own personality and creates individuality, redefining its segment with its two plus one doors and more technology than expected in a hatchback. The award is testament that we have been successful with the Veloster, which is already proving a big hit across the Middle East, especially with young buyers.”
Hyundai has entered a new market segment with the Veloster, which brings together the functionality of a hatchback and the sporty feel of a coupe. It has already been acclaimed as being one of the ‘Top ten coolest cars’ by Kelly Bluebook in the US.
Featuring a wealth of standard kit that includes an engine stop/start button, cruise control, fully automatic air conditioning and an advanced multimedia system with a seven inch colour touch-screen display and MP3 compatibility/iPod connectivity, the Veloster is ideal for cool urban living.
In the Middle East, the Veloster is available in a variety of fun and vibrant colours and is powered by a 1.6lt MPI petrol engine, delivering 130 PS @ 6300rpm and torque of 157Nm (116 lb.ft) @ 4850rpm, powering it to a top speed of 200kph.
To maximise fuel economy, reduce emissions and enhance refinement, every Veloster is fitted with a six-speed automatic transmission.
OTE Group is the exclusive dealer of Hyundai’s range of vehicles in Oman. With a nationwide network of showrooms and service centres, OTE Group ensures that Hyundai customers are never far from getting a wide range of high quality after-sales service.