ERC, Land Rover and SRC support underprivileged families

Muscat - 

The Egyptian Red Crescent (ERC) in cooperation with the Swiss Red Cross (SRC) and with the valuable financial support from Land Rover has just wrapped up two successful years of its project to help families in the Zeinhum district of Cairo.

Since it began in early 2015, the ambitious two-year project focused on the sustainable improvement of the hygiene situation, the access to health care and the livelihoods of underprivileged inhabitants in Kal’et al Kabsh and Hoash al Bahara, which are the two big slums surrounding the Zeinhum district of Cairo.

Over the course of this project, the ERC health clinic in Zeinhum, located at the ERC Women & Social Centre, was upgraded to house new medical specialties and welcomed over 6,000 people with low income.

Addressing the various health and hygiene issues that families were constantly suffering from, four key campaigns were rolled out: ‘Our place looks better’, ‘Our health in our food’, ‘Our health in our steps’ and ‘Safe summer’. The mobilisation of the entire community to spread awareness through these campaigns boosted the project’s reach to support over 10,000 families in just two years.

Bruce Robertson, managing director of Jaguar Land Rover Middle East and North Africa, said, “Our global corporate social responsibility programme has set us on a path to create opportunities for 12mn people in our local and global communities by 2020. This is an ongoing commitment that remains very close to our hearts; we are extremely fortunate and proud as a business to be able to include community involvement as part of our strategy. Having supported the important work of the ERC and its many volunteers over the last two years in Egypt, we are overwhelmed by the passion that has driven this project forward within the Zeinhum community and led to such impactful progress.”

‘Community-Based Health and First Aid’ (CBHFA) and ‘Youths as Agents of Behavioural Change’ (YABC) trained volunteers contributed to the promotion of hygiene and health by visiting families in Zeinhum over the course of the project.

More than 90 volunteers are now actively engaged, carrying on their activities through committees formed among the local community. Neighbourhood shops and factory workers also received first-aid and civil defence training, addressing the urgent medical and safety needs of families in the area.

The engagement of local authorities remains one of the key achievements yielded over the duration of ERC’s efforts. Thanks to their active mobilisation, the streets were cleaned, garbage was removed and sewage holes were covered.

Furthermore, ongoing vocational training of women and youth encouraged many to refine their skills and pursue small scale work. More than 700 participants were able to take advantage of employment opportunities using their newly honed sewing, electronic repair and computer capabilities.

The initiative comes under the umbrella of Land Rover’s long term ‘Reaching Vulnerable People around the World’ programme and its global partnership with the International Federation of Red Cross and Red Crescent Societies (IFRC), spanning 15 countries and dating back to 1954. United by their philanthropic beliefs, the partnership between Land Rover and the IFRC has changed the lives of many people.

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