BankDhofar initiates drive to refocus business around customers’ needs

Muscat - 

With an endless pool of financial institutions vying to provide a wide range of products to customers, BankDhofar strives to ensure the most superior, consistent and seamless customer experience. “The management of the bank has initiated an intensive drive to refocus all the core activities of the business, by re-structuring them entirely around customers’ needs,” said Abdul Hakeem Omar al Ojaili, acting CEO, BankDhofar. 

The management attended a one-day conference on the importance of customer service. Shep Hyken, a customer service expert and a bestselling business author, was the main speaker at the ‘Customer Service Excellence’ conference.

BankDhofar is considered one of the leading banks to deploy the best global practices and applications in the field of customer service. “We have an in-house customer experience unit solely dedicated to customer experience’s research and evaluation. With the objective to study both our market and our customer to help the bank to develop more bespoke products and services, tailored entirely in keeping with consumer needs and helps us to solicit new customers,” said  Ahmed bin Said al Ibrahim, DGM, government banking. BankDhofar’s commitment to rework on their approach towards customer experience is fully commendable and worthy of praise. Currently, the bank employs various channels and electronic resources, which will contribute to enrich the customer experience.

As of today, the bank has 65 branches in different governorates of the sultanate which offer a wide range of products and services for different categories of customers. With an integrated center for priority banking services (Al Riadah), focusing on providing personal banking solutions for customers with protection and development of their wealth.

In addition to the above services, the bank also has specialised centers for business banking services to support SME companies across the sultanate.

These centres focus particularly on support and development of small and medium-sized enterprises, as the bank provides many products such as finance, letters of credit and provide POS devices and other services that focus on supporting and development of business owners of SMEs.

BankDhofar provides various channels of communication for its customers 24/7 through mobile banking, internet banking, call center, SMS, and ATMs and CDMs and the wide network of branches spread all over the sultanate. Customers can also enjoy fast processing of personal loans and auto loan with competitive interest rates, housing loans can be obtained within five days only, in addition to many more services.

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