MASAR was launched in July 2016 in collaboration with the College of Commerce and Political Science at the Sultan Qaboos University (SQU) to empower Omani youth in the local market. It also seeks to equip them with professional experience that complements what they have learned at the college. It is a real partnership with college students as it inspires them to start their own businesses by signing short-to-medium-term contracts with Awasr in marketing, sales, engineering, operations, customer services etc.
During the first phase of the programme which began last July, over 46 student groups competed to win short- and medium-term contracts with Awasr. Two groups won contracts to operate and run Awasr outlets at Muscat City Centre and Oman Avenues Mall. The first six months of the programme represented the trial period. Now the programme will be expanded to include more positions inside the company and other academic institutions based on the requirements of the upcoming phase.
The event was held under the patronage of H H Sayyida Dr Mona bint Fahd al Said, assistant vice chancellor for International Cooperation at SQU, who was the chief guest on the occasion. It also witnessed the participation of H H Sayyid Taimur bin Asaad al Said, Eng Al Fadhal bin Abbas al Hinai, CEO of Awasr and a number of top officials from Awasr and SQU.
Speaking on the occasion, Eng Hinai said, “Awasr believes that university graduates are the future leaders and entrepreneurs. They will expedite the development process of their society because they have not encountered yet the barriers imposed by the regulations and bylaws adopted by most companies. That is why Awasr has forged this partnership with Sultan Qaboos University.
Sayyid Dr Munther al Busaidi, assistant professor and assistant dean for Training and Community Service, College of Economics and Political Science, said, “We have formed this partnership with Awasr because we strongly believe that it is important to equip students with the skills they need to find jobs in the labour market. MASAR initiative gives students a real chance to polish their innovative skills in management and operations.”