Annual tourism conference to cater to growing industry in sultanate

Muscat - 

An annual tourism conference with the aim to cater to the growing sector in the sultanate will be held by the Muscat National Development and Investment Company (ASAAS). It will be held in collaboration with the Ministry of Tourism (MoT) and several other entities.

The conference named Oman Tourism Investment Conference (OTIC) is scheduled to be held for the first time at the Oman Convention and Exhibition Centre on March 21 and 22.

The conference and the accompanying exhibition are expected to provide a platform to showcase the potential tourism projects every year to convey the expansion and annual growth and explore the scale of qualitative demands missed in the local market.

ASAAS stated that the conference will serve as an annual gathering that will bring together key players in this promising sector in the sultanate as well as attracting a number of prominent experts and speakers from renowned international firms. Its vision is to create an apt environment to explore the possibilities of cooperation between investors, developers, high-level executives of hotels and other companies operating in the sector.

During OTIC, MoT will provide an overview of Oman Tourism Strategy and its vision to make the sector investment-oriented, and highlight tourism products development in Oman. ASAAS seeks to enhance integrated supply chain of tourism sector by opening channels of coordination between different links including marketing, transportation, hotels, destinations, restaurants, hospitality and crafts.

Khalid al Yahmadi, CEO of ASAAS said, “With the sultanate’s economic diversification strategy and in view of its abundant natural and monumental attractions, it is high time to organise an annual gathering to enhance the development of this sector. This is to create a ground for cooperation between operators in this sector.”

He added, “As part of its national responsibility, ASAAS should undertake these initiatives and activities which are apt to be supported by public and private sector institutions to revitalise targeted sectors and diversify sources of national income.

“The plan of ASAAS is to support vital national sectors by establishing commercially viable and valuable projects.”

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