At an event held last week to formally announce the tie-up, Patrick Ehringer, president, DDB Middle East and Africa, who was in Oman to formally inaugurate ADINC DDB, said, “With over 13,000 people in more than 90 countries, the DDB Worldwide Communications Group Inc is a global community of talent, cultures and ideas united by the fundamental belief that creativity is the most powerful force in business.
"It is creativity, unleashed by an exceptional consumer insight, that ignites and inspires action and even social change. And it is through this social chain reaction that influential brands are built.”
Ehringer added, “DDB was among the first international networks to establish its presence in Oman way back in 1996. And it continues to be an important market for us.
"When choosing a partner in any market, we look for compatibility with our beliefs and values, strong reputation of the agency and the group it belongs to, and most importantly, the talent of its people.
“In ADINC, we believe we have found it all and look forward to breaking new ground in this market with this partnership. ADINC DDB clients will now have access to global network support, a vast corpus of knowledge, and skilled resources to help grow the value and influence of their brands.
"Radha Mukherji, has been the face of DDB in Oman for the last 16 years, so we are happy to have her back on board full time as the CEO of ADINC DDB to make the transition smooth and seamless.”
Radha said, “ADINC has been one of the leading agencies in Oman since it was set up in 1991, and it has several national and international awards to its credit.
"The Omzest Group, of which ADINC is part, is one of the largest and most respected groups in the country. Its association with DDB will help bring best international practices into its every aspect.”