The first Oman Customer Service Forum, an event dedicated to the education, development, promotion and recognition of service professionals in the sultanate was inaugurated on Sunday.
The ceremony was presided over by H E Eng Ali bin Masoud bin Ali al Sunaidy, Minister of Commerce and Industry, and was attended by representatives from private and public sector organisations.
The Ministry of Commerce and Industry, along with a number of government ministries and institutions like the Authority for Electricity Regulation (AER), is spearheading the drive to foster the development of a strong customer service culture in the sultanate.
Making a presentation on the impact of customer experience on brand equity, Ross Cormack, CEO of Nawras, said, “Developing a customer-centric culture to raise service delivery standards in Oman is a part of brand equity. Customer service strategies should be designed and implemented to improve organisational performance.”