This was the first time that the e-government awards involved private-sector organisations. A total of 57 projects were presented by 30 governmental and private institutions for the awards. Of the two awards earmarked for the private sector, bank muscat won the 'Best Public Mobile Service Award.'
AbdulRazak Ali Issa said, “bank muscat is proud to win the 2012 Sultan Qaboos Award for Excellence in e-Government which was opened for the first time to private-sector organisations. The bank muscat initiative to provide banking services via mobile phones complements the government's efforts in creating a digital society and providing electronic services which spell convenience to customers. We thank the ITA and the government for promoting and recognising developments linked to e-governance, which is the motivation behind our innovative initiatives.”
bank muscat launched its mobile banking application earlier this year. The mBanking application works on most of the mobile phones and is customised for iPhones, BlackBerrys, Android- and Java-based phones with simple icons and menus. The mBanking application is available in both English and Arabic.
Issa added, “bank muscat is committed to investments in state-of-the-art technology to further increase efficiency, improve customer service and support growth plan. The bank lays emphasis on competitive channels and new products to cater to various sectors. bank muscat enjoys an edge in hi-tech products and services, including electronic payment and web-based services, in tune with the banking requirements of a young, tech-savvy generation.
“We remain committed to excellence in providing innovative banking solutions to all, inspired by the challenges that lie ahead and looking forward to growing together with the nation. A keen perception of customer requirements has enabled bank muscat to develop products in line with the current and emerging needs. Continuous innovation of products has resulted in customers reaping valuable benefits.”