H H Sayyid Kamil Fahad Mahmood al Said, assistant secretary-general for the Cabinet of the Deputy Prime Minister for the Council of Ministers, inaugurated Amouage’s new factory and visitors centre in Muscat. The event also marked the start of the company's 30th year of operations.
Amouage has expanded its presence across the globe, opening standalone shops in key cities.
Amouage today sells in 52 countries and has four regional sales offices across Europe, the Far East and the Gulf. We have 12 international shops, with the latest openings in Kuala Lumpur, Bahrain and Jeddah, and countless shop-in-shops around the world. We have seen our manufacturing levels increase dramatically year-on-year and this is why we needed to build a facility fit for future expansion plans, said chief executive David Crickmore. We intend for this new facility to give us adequate capacity for the next ten years at least, up to a maximum of 20,000 bottles a week.
Built at the site of Amouage’s existing premises in Mawaleh, the two-storey perfumery is open to visitors to view the various stages of perfume manufacturing from ingredient maceration to bottling and packaging as well as explaining the perfume-extraction process.
In designing the new factory, we deliberately amalgamated the old building with the new in order to provide a sense of continuity and we believe the new, larger shop will enable us to serve regular customers, tourists and visitors far better than in the past. We hope everyone will enjoy our wonderful new spaces, Crickmore added.
Crickmore attributed the success of the project to constant and vigilant attention to detail throughout and a refusal to accept anything but top craftsmanship in delivery.